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  • Hardcover
  • 264
  • Creative Selection
  • Ken Kocienda
  • English
  • 06 October 2017
  • 9781250194466

10 thoughts on “Creative Selection

  1. says:

    This is the real deal written by an insider I was also there during that time This book accurately describes Apple's software engineering during the second Steve Jobs era For hardware engineering read Adam Lashinsky's Inside AppleThe vivid descriptions in the book are better than the analyses I would stress that the principles and practices described by the author were completely unwritten and unnamed as the author says So if you're trying

  2. says:

    This is an excerpt from the book that I found on the interwebsThe full title will be released on September '18 Within a week of picking my keyboard Scott scheduled a private demo with Phil Schiller Apple’s top marketing executive the man who after Steve was most responsible for communicating to prospective customers exactly why we thought our products were great and why they should go out and buy oneScott didn’t clue me in on the politi

  3. says:

    Overall not bad I loved the Intersections chapter in which Ken Kocienda discusses design principles in detail The keyboard constell

  4. says:

    I'd been hoping for a book like this about Apple I've been working in product design for almost thirty years and this just confirms that writing about the user experience field has unfortunately been dominated by agency types Kocienda's experience reflects what it's actually like to design a product No empathy

  5. says:

    A bit counterintuitive to how most companies work At Apple the focus is on to build great demos and keep polishing them till you get to the end result Instead of multiple AB testing take the best call for the user and run with it I loved the inside stories and this is a book I will keep going back to in the future if I need inspiration

  6. says:

    Ken was part of the team that created Safari and WebKit as well as the creator of the iOS keyboard on iPhone and later the iPad Funny enough I use his creation to write his review This book is a an inside account of a software engineer during the golden age at Apple It follows Ken though his day to day work at ap

  7. says:

    Absolute waste of timeImagine being stuck at the Christmas Party with that guy who was with the company since its founding the guy

  8. says:

    I really enjoyed this book It's a great insiders view of the development process during Apples most creative moder

  9. says:

    This framing of this book is a little misleading Waaaaaay too much time is spent talking about coding web browsers that have nothin

  10. says:

    Mr Kocienda offers some interesting insights and anecdotes on product development at Apple I especially enjoyed

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Ken Kocienda ¿ 3 download

Creative Selection

Nd floor of the company as a specialist directly responsible for experimenting with novel user interface concepts and writing powerful easy to use software for products including the iPhone the iPad and the Safari web browser His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companiesKocienda shares moments of struggle and success crisis and co. Ken was part of the team that created Safari and WebKit as well as the creator of the iOS keyboard on iPhone and later the iPad Funny enough I use his creation to write his review This book is a an inside account of a software engineer during the golden age at Apple It follows Ken though his day to day work at apple during his various projects and manages to give a pretty deep view into how Apple operated under JobsFrom an engineering perspective a lot of what he describe sounds just like a very very mature software organization to me highly demo driven iterative development cross team dog fooding highly adaptive engineers swarming around hard problems feedback culture direct accountability for the outcome small teams no open floor offices engineering deeply integrated with top level management hierarchy but with an emphasis on fast decision makingBut you have to take into account that the book starts around 2000 so almost 20 years ago That s by todays internet standards the Stone Age Most companies were thinking completely different about software at that time eg waterfall incremental development separated people for reuirements engineering software development uality assurance and so onIt also fuels a sentiment of mine the really good companies don t waste time debating Agile Lean TDD DevOps and friends They simply do it because it s part of their DNAThe little sad note was in the epilogue when he talked about how this culture ultimately depended on Jobs and fell apart when he died Again fuels a sentiment of mine The higher in the hierarchy a person is the bigger the potential influence on culture positive and negativeI removed one star because some of the interludes felt a bit out of tune with the rest I found them distracting than emphasizing

download å eBook or Kindle ePUB ¿ Ken Kocienda

An insider's account of Apple's creative process during the golden years of Steve JobsHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino California; but only a handful sit at the drawing board Creative Selection recounts the life of one of the few who worked behind the scenes a highly respected software engineer who worked in the final years the Steve Jobs era the Golden Age of AppleKen Kocienda offers an inside look at Apple's creative process For fifteen years he was on the grou. Overall not bad I loved the Intersections chapter in which Ken Kocienda discusses design principles in detail The keyboard constellation matching algorithm iteration from prototype to prototype and SpringBoard touch size all provided detailed insight into Apple s design thinking and what made Purple an exciting adventure in problem solvingI didn t appreciate the dumbing down of programming principles Too often Ken Kocienda oversimplifies otherwise technically exciting concepts For example the black slab encounter reduced graphical artifacts from loading Yahoo to a single irrelevant moniker I wanted to know specifically why the rectangle was black and what parts of Yahoo led to the browser window showing that specific artifact The giggly demo all demos could be called giggly because programmers enjoy seeing their code work for the first time the candy bar conversation the metaphor for code as recipe books There are too many situations through the book where I felt I was being talked down to like the author didn t believe in the reader s my ability or curiosity to parse programming problems in my head that I didn t have the intellectual capacity or interest in solving the problem along with Ken The attitude abstracted away a lot of the most interesting parts of problem solving into real life metaphors I had no interest in buying It s perfectly okay to name particular situations for easier reference later but don t use terms that have little to nothing to do with the technical problem underlying the situation after a while I completely forgot what giggly demo referred to and it would have been appropriately titled first successful autocompletion demo and the black slab encounter could have been Yahoo page load artifact Sometimes by dumbing down a term too much you lose the reader along with the detailsHaving said that Ken does a good job picking out memorable personalities and idiosyncracies in the characters that appear in the book Richard Williamson s hand drill motion Scott Forstall s long spidery fingers genetically predisposed to touch screen precision tapping Imran Chaudhri s smooth demeanor and Kim Vorrath s hairstyles all painted a vivid picture in my mind of these people and made their scenes enjoyable to read If there was one storytelling success in this book it would be this painting every participant in the journey as a human being with strengths weaknesses and strong motivations Each individual except maybe the candy bar guy whose significance I still don t understand stood out as someone meaningful to Ken and Purple s journey Good job

free download Creative Selection

Llaboration illuminating each with lessons learned over his Apple career He introduces the essential elements of innovation inspiration collaboration craft diligence decisiveness taste and empathy and uses these as a lens through which to understand productive work cultureAn insider's tale of creativity and innovation at Apple Creative Selection shows readers how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day. Absolute waste of timeImagine being stuck at the Christmas Party with that guy who was with the company since its founding the guy who s greatest claim to fame is knowing the boss from back in the glory days and just loves recycling the same old anecdotes with increasing repetitiveness This is the book version of it I am sure Ken is a fantastic developer and a nice guy Just by working on the purple project he can rightly feel satisfied that he has achieved great things in his career as a software developer But a book describing the three times he met Steve Jobs down to the last minute detail is not something that interested meIt s not about how Apple works the rules the book refers to are as admitted by the author made up of an unspoken work ethic within the team There is no good product process in this book either in fact many things they did are mistakes you can only get away with in a waterfall company with an immense budgetIt was decently written and there are bits of interesting trivia hidden around the book but not enough to make it worth it All in all it was not a struggle to finish the book but I found little value in it personally