[ Kindle ePUB ] StoryBranding by Jim Signorelli – sableyes.co.uk


  • Hardcover
  • 296
  • StoryBranding
  • Jim Signorelli
  • English
  • 05 May 2019
  • 9781608321452

10 thoughts on “StoryBranding

  1. says:

    Oopshit star button by mistake I'm the author

  2. says:

    I thought I would expand my reading by signing up to review this book from GreenLeaf Book Group Press whom kindly sent me a complimentary copy After viewing the ridiculous high priced Super Bowl commercials I flipped opened StoryBranding without any other knowledge on marketing The book is in nonprofessional

  3. says:

    As a follow up read to Scott Straten's Unmarketing I found some similarities between these two otherwise unrelated books Both writers emphasize the importance of forging a connection with your audiencepotentials The difference with Jim's boo

  4. says:

    Not good Overly simplistic anecdotal and inaccurate reporting about fictional companies their actions and outcomes None of these examples listed within the pages of this book are reality based reputable or repeatable Even this company the author founded and headed never grew beyond small scale and was shuttered shortly after publishing So this is a self promotion marketing attempt to launch a retirement career speaking tour I don'

  5. says:

    Easy to read easy to follow methodology to create human like brands that builds affiliation and fidelity Jim Signorelli is a funny storyteller

  6. says:

    Read this now if in marketingThis book made complete sense to me Telling the story of your customer in ads for your products and services is mu

  7. says:

    This books provides many actionable plans for branding and marketing A Very great book

  8. says:

    Good book with some good actionable items Definitely a book too go through than once

  9. says:

    Not bad Good insight into building a brand

  10. says:

    Great concept book was a bit unorganized and unclear on some things I'm looking to read the second edition to see if t explains the authors strategy a bit clearly

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Jim Signorelli ☆ 6 FREE READ

StoryBranding

Why would a 30 year advertising verteran claim that most advertising is a waste of moneyNote This is the first edition of the award winning best selling book on branding See the updated version StoryBranding 20 published in March 2014 as this one will soon be out of print Having worked on many famous brands as an advertising executive Jim Signorelli has found that today in order for advertising to be truly effective the br. Oopshit star button by mistake I m the author

SUMMARY ´ PDF, eBook or Kindle ePUB ☆ Jim Signorelli

And being promoted must work the way a good story works Many brands continue to get in their own way with an over reliance on editorialized benefits Today that's  a death wish says Signorelli To remain competitive brands must provide consumers with story themes they can relate to identify with and share with their tribes   There are a number of books that discuss the parallels between stories and brands But until this b. Read this now if in marketingThis book made complete sense to me Telling the story of your customer in ads for your products and services is much better than just touting your benefits and features Read this book for Jim s awesome method

SUMMARY StoryBranding

Ook was written few if any provide practical advice on how to apply story thinking to branding Whether your brand is a product service or yourself you'll be taken through the 6 steps that every brand should take in order to find it's oft hidden story the one that will make it most attractive to its audience An easy entertaining and educational read critics are saying this revolutionary book on branding is a must read   . Good book with some good actionable items Definitely a book too go through than once


About the Author: Jim Signorelli

Jim Signorelli is a marketing thought leader and speaker who has been acclaimed as one of the world's foremost experts on the subject of StoryBrandingSignorelli's articles and interviews have been featured in magazines newspapers and on radio talk shows throughout the United States Canada and Europe His career has been spent working at major advertising advertising agencies throughout the U