Do you need a media kit? Kinda depends doesn’t it?
Personally I do. I have a multitude of jobs and tasks I can do. I also approach people a lot looking for work. I need to put myself and the jobs I am capable of doing out there somehow.
There is room for improvement. Although I have 2 images at the bottom, I still like the flow. I want my services right under the ‘Hello’ section. I could do with squeezing in some reviews or brands I have worked with in there, but it is cramped as it is. Also, most people get a good gauge of me from my website.
My price list and complete job list is separate, that thing covers 6 or 7 pages. You can see why when approaching brands, I need something like this to show what I can do.
So do you need one? It depends entirely on what you are trying to achieve in work and with your blog. Do you want to reach out to brands and introduce yourself? A media kit discussing your blog and what you can do for a brand will help. On the odd occasions I get sent a media pack from a blogger asking about a brand, they immediately had my attention. Not only does a media pack make you look serious, but it also tells me most of what I want to know up front.
On another level entirely, do you want work beyond blogging? Lord knows I do! I love blogging, I love the community and I love reading blogs. But good grief the pay for blogging is awful. 99.99999% of people cannot make a living from blogging alone.
So do you offer other services other than blog posts? If you do, you might also want to make yourself a media kit with a rough list of services you offer on.
If you cannot think of a reason to give anyone a media kit, you don’t need one. Not everyone blogs for the same reason. If you blog as a diary for example, I imagine you would be wasting your time making a media kit.
Something to think about for a lot of you though I am sure. The above media kit was made in Libre Office Word, using an old CV template, with my own images added.
Download my media kit as an example.