Tag Archives: bbloggers

Salon International 2016

Gah. My idiocy left me a Lil gutted again.

I visited the Salon International this weekend at the Excel London. Found a couple of potential new clients, picked up a smidgen of PR work and was given a few samples of Mens products to blog about.

Not bad. But I do like to get as much as I can out of an event and at Salon International, my camera battery died within the first 7 photos. I had a spare battery with me, which I found after I had left and was on my home. DOH! There was a lot of missed potential for me to get some great photos. The above will have to do.

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Bloggers Wanted

Never a more dangerous phrase for a PR to speak…

One of the brands I do PR for is a make up range which has, until this last few years, been made for ethnic women. We have however now gotten up to over 50 lipstick shades, and theres been a rise in white women wearing them. Not a bad thing, nice to diversify.

The problem is the brand has a low PR Budget. Aside from me, maybe £50 a month. So we rely on bloggers and word of mouth. I had a schedule and 100 bookmarked bloggers I was going to speak to to introduce the brand to the white womens market.

One of the guys in the office hopped onto the Twitter account, and in a slightly clueless, but awfully well meaning way, said ‘#BloggersWanted for reviews’.

Within hours we had over 400 requests for free products. Most of which lacked any of 7 things I look for in bloggers wanting products for review.

I found out why my inbox filled up, deleted the tweet, then explained why I lack the head for dealing with that hashtag. He said he had seen someone else using it and thought it might be a good idea.

So my day today, when I was meant to be writing about the GQ Men of the Year awards and an article on the Ace Cafe Brighton Burn Up 2016, was instead spent almost entirely answering emails from bloggers asking for free products.

#BloggersWanted… Yes they are… Bloggers are awesome… But man that hashtag is lethal!

Faith in Nature – Blue Cedar Soap

Faith in Nature – Blue Cedar Soap

The Faith in Nature Mens soaps are to be frank, manly. My missus got me this one from Holland and Barret I believe, but the brand gets about, and are available at all good health stores and Amazon at £1.65 a bar.

The fragerence is very natural and wooden. Makes you feel like your washing in a forest, sans lumber jack shirt. You know them womens adverts where they swish their hair about under a waterfall? Well it makes me wanna swish my moustache about like that, in a slightly more manly fashion of course.

As a soap, it cleans like any other good soap. Leaves my skin feeling a bit dry, so not so good for an all over body wash, but good for daily hands and face.

Rating 4 out of 5 Man Points.

7 Things I look for in Bloggers wanting products for review

2016

Gonna say it. I feel proper dirty for using a title like that, but its the best description of this post.

As many of you know I do the PR for 3 beauty & style brands. Hair and Beauty posts do not really have a place on this blog (yet), but my experience in PR and social media does. I often see bloggers asking or trying to get brands attention so they can get products for reviews and such. From my perspective, there are a number of things I would suggest on the subject.

What I look for in a blogger asking for products review are :

– A prior review of our products. Do one off your own back as an ice breaker and I am much more likely to send you products later for review.

– A responsive following. The amount of followers varies, but if I see a blog with no comments or interaction, why would a brand send you a free product? What is in it for the brand?

– Regular postings. I ignore requests for free product if the last blog post was 2 years ago.

– Links to sites & social medias. I do not have the time to look for bloggers off an email address. If you contact a brand, include a link to your blog, and your social medias if they are relevant.

– Manners. I never expect anyone to kiss my bum, but if someone is rude online to me, or to others, I do not want a brands PR associated with them.

– Reliability. Life happens. But if I send someone a product, never see a review or hear from them again, I will never deal with them again. If there is a problem, let me know.

– Honesty. This is brand and blogger dependent. A lot of brands want advertorials. I personally despise advertorials. If a products crap, its crap. Give a good polite explanation why, and I can use that as constructive feedback.

I know that dealing with PR people is hard. They are often unresponsive and difficult. But when I get into work on a Monday morning and see 100+ emails asking for free stuff from bloggers, I am going to ignore the majority of them and bookmark the best.