Bloggers Wanted

Never a more dangerous phrase for a PR to speak…

One of the brands I do PR for is a make up range which has, until this last few years, been made for ethnic women. We have however now gotten up to over 50 lipstick shades, and theres been a rise in white women wearing them. Not a bad thing, nice to diversify.

The problem is the brand has a low PR Budget. Aside from me, maybe £50 a month. So we rely on bloggers and word of mouth. I had a schedule and 100 bookmarked bloggers I was going to speak to to introduce the brand to the white womens market.

One of the guys in the office hopped onto the Twitter account, and in a slightly clueless, but awfully well meaning way, said ‘#BloggersWanted for reviews’.

Within hours we had over 400 requests for free products. Most of which lacked any of 7 things I look for in bloggers wanting products for review.

I found out why my inbox filled up, deleted the tweet, then explained why I lack the head for dealing with that hashtag. He said he had seen someone else using it and thought it might be a good idea.

So my day today, when I was meant to be writing about the GQ Men of the Year awards and an article on the Ace Cafe Brighton Burn Up 2016, was instead spent almost entirely answering emails from bloggers asking for free products.

#BloggersWanted… Yes they are… Bloggers are awesome… But man that hashtag is lethal!

18 thoughts on “Bloggers Wanted

  1. claire davey

    Haha I know a similar pr company was gonna do the same today till I said as a blogger I will give you some advice never use that hash tag unless you want to spend all day answering emails they soon thanet me when I ofeed different wording in a very nice way.

    Reply
    1. sable Post author

      Hah, yeah its a lil frustrating first time you use that hashtag to try it out, then any subsequent times others use it and you have to reply to the emails heh. I find it best to peruse the beauty tags on WordPress and BBloggers hashtag on Twitter and be selective about who I approach for reviews.

      Reply
    1. sable Post author

      Heh, for the brands, yes. As a rough idea, £7 of Facebook advertising, targeted correctly, with a solid post and image, can get a brand 500+ likes. If a brand is on Twitter or Facebook for 5 years and spends just £7 a month, they can accrue huge followings. Thats how you get people reading your brands accounts.

      My blog and personal accounts do not do so well, but I do not PR myself as good as I do brands.

      Reply
    1. sable Post author

      Afraid not, when you put a tweet like that out there you kinda have to honour it or its bad PR, so they cost themselves over a grand in stock.

      Pick some brands you like, with lipsticks you already own. Review them, and tweet \ share it to the brands social medias. If they like it and your blog meets the PRs criteria (changes with every brand), you may be first in line to get the next releases review samples when they next release a new product.

      There’s also no harm in adding affiliate links, like to amazon, in your review post so you can earn a few quid there too.

      Reply
  2. Cami

    Nice post Sable. We’re new to Twitter and haven’t experienced such a phenomenon yet. Maybe we should hire you to PR for us! 🙂

    Reply
    1. sable Post author

      Ooo I don’t think you need someone for your social media. You are very visual, which Twitter kinda likes, talkative on a human level, and you already have a good Facebook following. You will get Twitter in no time. 🙂

      Reply
  3. Mike Matheson

    #lethalhashtags could probably get you in trouble too. Every once in awhile I think about the possible ramifications of using one hashtag which could be misconstrued and twisted around for more nefarious things than I am into

    Reply
    1. sable Post author

      Ahah, yes… When tweeting about robots killing each other during the Robot Wars final I did wonder if anyone outside of the UK was concerned about me tweeting “Go in Matilda! Cut his face off!” 🙂

      Reply
    1. sable Post author

      Hello Tessa, I believe I followed your blog, so you are in the pile. 🙂

      The theme caught my eye as it goes, I’m guessing its noticeable I like simple, pleasant, plain themes. 🙂

      Reply

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