The product announcement will appear properly on the Little Fears tomorrow. For those interested in a video course on creating a media kit for you blog, the course will be free for the first 25 sign ups before going premium, so get in there early!
Now the advert is out of the way, a blog post about synergy.
I am bonkers about keeping some sort of visual synergy. I do a wide variety of posts and pictures on Sableyes.co.uk, but I have always felt the visual style of every post be it a picture, photo, doodle or text has always felt right leading into the next post.
The Little Fears side project has allowed my visual synergy to sync to an incredible level.
The website itself is as stripped down and clean as possible, allowing the focus to be entirely on the little fears images and the accompanying flash fictions. It works. Perfectly.
In 3-4 weeks the blogs already hit 2,500ish subscribers. I am not a stats fan, but thats a heck of a boost. It currently also has a combined following on social media platforms of over 12,000.
I convinced myself the focused visual style helped. So when I set about creating banners for Etsy and Threadless I kept that in mind.
They sit nicely nestled into the bottom of the post, discreetly fitting well into the blog. There is a slight problem with discreet. Although they look nice and correct down the bottom of the post, they do not jump out at people. That said, I am fine with that. I would prefer a discreet aesthetically pleasing image at the bottom of the post over a gaudy flashing advert screaming “buy my shit!”
That makes a big difference to the CDO* among us.
One of the things I had wanted to do for a while is go back and try creating another Skillshare class. It’s something I should be good at. I can talk live to audiences no problem. But when I sit in front of a camera and read a script. Eh.
So then it dawns on me, maybe keep that visual style I have been using all month. The Little Fears. I employed my doodles on simple cards, dictated my script into a microphone, and put them all together. It works.
The preview video is free to watch (linky), it has some happy dappy music, my little characters on cards, and it just kinda worked. Its not the best online course in the world. Despite being crap infront of the camera, I like seeing the teacher of classes when taking online courses. But the tiles, characters and fonts worked well to put my point across, which ultimately I guess is the most important thing about teaching online.
By the time I was done, I found the class reinforced what I had said here so many times before.
The Little Fears now have a Etsy and Threadless store along with a Skillshare course along with the doodles and flash fiction on the website. No matter if its a T Shirt, poster, lesson card or scruffy paper doodle, it all works and gels together.
Think about that next time you want to add something to your own blog, or take it in another direction. If a scribbled bird and her companions can make all fiction, doodles, t shirts and classes work together, I am sure you can add a travel post to your beauty blog. Just keep your visual and writing style the same and you can fit almost** anything anywhere.
*CDO Bit like OCD but the letters are in the correct order. As they should be.
**Almost anything. Some square pegs wont fit a round hole no matter how hard you whack it.